Rebranding Questionnaire

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- Step 1 of 6

Company Information:

Layout

Company Name

Current Tagline (if applicable):

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

Industry/Niche:

Name *

First

Last

Phone

Website / URL

Email *

Rebranding Goals:

What prompted you to consider a rebranding project at this time?

What specific goals or outcomes are you looking to achieve through this rebranding effort?

How do you envision your brand evolving after the rebranding?

Brand Identity:

Describe your brand's current perception in the market.

What unique qualities or values does your brand represent?

Do you have a mission statement or core values that guide your brand's actions?

How would you describe your brand's personality or voice?

What emotions or feelings do you want your brand to evoke in your audience?

Target Audience:

Who is your primary target audience? (Demographics, psychographics)

Are there any secondary or emerging target audiences you're considering?

Competitors and Market Position:

Who are your main competitors? What do you admire about their branding strategies?

What sets your brand apart from your competitors?

How do you currently position yourself in the market, and how would you like to be positioned after the rebranding?

Visual Identity:

Are there any specific colors, symbols, or visual elements that you associate with your brand?

File Upload

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Do you have any existing brand assets (logo, fonts, color palette) that you'd like to retain or refresh?

File Upload

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How do you envision your brand's visual identity evolving? Do you have any visual inspirations?

File Upload

Click or drag a file to this area to upload.

Messaging and Communication:

How would you describe your current brand's messaging strategy?

Do you feel your current messaging effectively communicates your brand's values and offerings?

What key messages do you want to convey through your rebranded identity?

Implementation and Rollout:

Do you have any preferences for how the rebranding rollout should take place? (Gradual transition, sudden launch)

Are there any critical deadlines or events that we need to consider for the rebranding rollout?

Measurement of Success:

How do you plan to measure the success of this rebranding effort? (Metrics, KPIs)

What changes or improvements would indicate a successful rebranding to you?

Potential Challenges:

Are there any potential challenges or concerns you foresee in the rebranding process?

Are there any internal stakeholders or employees who need to be included in the decision-making process?

Additional Input:

Are there any additional thoughts, preferences, or examples you'd like to share that could guide our rebranding process?